(Length: 4 pages)

May 17, 2005

Microsoft's Xbox 360: First To Market

Game Console Round 2: Microsoft Comes Out Fighting

This is the first document in the "Next-Generation Consoles" series.

by Paul Jackson

with Ted Schadler


Executive Summary (This is a document excerpt)

Microsoft's Xbox 360, shown to industry professionals on Monday at the E3 2005 conference, has Redmond lighting up the leader board in the game console market. High-definition games, free online connectivity, and a high degree of device and gaming personalization set the pace for where Microsoft wants to take the market. But with the unveiling of the Sony's more powerful PlayStation 3 and the continued huge loses from Microsoft's games division, the Xbox 360 is by no means a guaranteed success.

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Analyst: Paul Jackson
Industry: Consumer Technology, Gaming, Media & Entertainment
Geography: Asia Pacific, Europe, North America

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