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(Length: 6 pages)
December 29, 2004 When Will The Phone And PDA Merge?Today — But The Appeal Of These Smartphones Will Be Limitedby Charles S. Golvin, Paul Jackson with Chris Charron, Tenley McHarg Executive Summary (This is a document excerpt)PDAs and phones seem to be on a collision course as PDAs get connectivity, phones get bigger screens and richer operating systems, and device makers experiment with new form factors that attempt to marry the two. These integrated devices form the bulk of the "smartphone" category. However, the majority of both mobile phone and PDA users are consistent in saying that they are not interested in this marriage — each device fulfills a different need. While PDAs will continue to integrate phone features that reinforce the device's core functions and smartphones will appeal to PDA owners who crave a single device, the majority of phone manufacturers will pick and choose those PDA attributes that make sense for individual customer segments. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
The POST Method: A Systematic Approach To Mobile Strategy
Original air date: Wednesday, April 22, 2009
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