Executive Summary (This is a document excerpt)

In the face of reimportation, threats of price controls, and increasingly contentious competitive markets, pharmaceutical execs are desperate for sales and marketing efficiency. As a means to that end, reaching out to nontraditional marketing targets — prescription writers and influencers like NPs and PAs — looms large on many brand teams' agendas. To keep costs low and reach high, pharma firms should adapt eDetailing campaigns to this up-and-coming audience.

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