December 2, 2004
Phishing Concerns Impact Consumer Online Financial Behavior
by Catherine Graeber
with Ron Shevlin, Adele Sage
Executive Summary (This is a document excerpt)
Concerns about email fraud impact online consumers' financial behavior. Twenty-six percent of online consumers report that phishing concerns have caused them not to apply online for a financial product. And 14% of online consumers have stopped using online banking and bill pay due to email fraud concerns. Financial firms aren't doing enough to educate online customers about phishing attempts. Firms need to step up their efforts to educate customers. Smart firms will extend their online security guarantee to cover email fraud.
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We drew from Forrester's Consumer Technographics® August 2004 North American Finance Online Study, which surveyed more than 5,000 online US households in mid-2004. This document details the resulting data, focusing on consumer attitudes toward phishing and online fraud. Related Research Documents
October 4, 2004, Trends
September 8, 2004, Trends
May 18, 2004, Best Practices May 18, 2004, Trends |
Phishing Awareness Is Low, But Email Fraud Concerns Are High
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