Executive Summary (This is a document excerpt)

Users seldom realize how fast a site is (or isn't). Instead, they rate a site's speed based on how well it helps them accomplish their goals. But speed is still important: Slow page displays hurt user perception of site interest, security, and credibility. To satisfy both the perceived and real user need for speed, site owners should get navigation and presentation basics right, practice scenario design, and target page download times under 10 seconds for their most important users.

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