(Length: 3 pages)
November 16, 2004
Travelocity's New Flight Navigator Soars
New Merchandising Interface Helps Promote Agency From Reseller To Retailer
with Sharyn C. Leaver, Sean Meyer
Executive Summary (This is a document excerpt)
Web travel agency Travelocity.com continues its evolution with an enhanced flight shopping interface that better meets Web travelers' desire for information and control and encourages upselling. It will take until Q1 2005 for everything to be launched, but once that happens, the wide-ranging suite of improvements will help Travelocity to favorably distinguish itself from competitors Expedia and Orbitz.
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