September 27, 2005

Poland: A Consumer Finance Snapshot

This is the fourth document in the "Consumer Technographics Poland" series.

by Tim van Tongeren, Cliff Condon

with Martha Bennett, Benjamin Ensor

Executive Summary (This is a document excerpt)

Many Polish consumers hold insurance and current accounts, but overall financial product ownership lies well below Western European levels. Today's Polish financial consumers are affluent and discerning: They earn high incomes and shop around for their financial products. When researching financial products, a quarter of Polish consumers with Net access turn to the Web for information, although few actually bank online today.

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