For Business Process & Applications Professionals (Length: 18 pages)

December 6, 2004

Fortune 500 CEOs Embrace Innovation Networks

Top US Firms Tap Global Innovation Networks To Drive Top-Line Growth

by Navi Radjou

with Bobby Cameron, Jessica Harrington

Executive Summary (This is a document excerpt)

Growth-seeking CEOs who spoke at Forrester's Executive Strategy Forum 2004 and the inaugural Fortune Innovation Forum are committed to migrating their organizations to Innovation Networks — a new market structure that matches global innovation demand with a worldwide supply of talent and ideas. But these CEOs struggle to operationalize their Innovation Network strategy — the success of which hinges on radical cultural transformation.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemFortune 500 Firms Tap Global Innovation Networks To Grow Top Line

itemFortune 500 CEOs Reinvent Innovation Models To Best Serve Global Demand

itemInnovation Networks In Action: AT&T

itemCEOs Struggle To Operationalize Their Innovation Network Strategy

item1. Engage Customers As Co-Innovators

item2. Source And Market Ideas Anywhere

item3. Anticipate As Well As Respond To Changes

itemCEOs: Ask Your Corporate Officers To Roll Out Innovation Networks

WHAT IT MEANS

itemKnowledge Is Not Power — Finding And Sharing Knowledge Is

recommendations

itemRecommended Reading Material

This report garners insights from Forrester's Executive Strategy Forum 2004 and the Fortune Innovation Forum, which both occurred in November 2004. We collected comments made by CEOs of Fortune 500 firms, including AMD, AT&T, Best Buy, Dell, FM Global, GM, Google, Harrah's Entertainment, Humana, JetBlue, Pitney Bowes, Siemens Corp., UPS, and Verizon.

Related Research Documents

itemSoftware Innovation Networks Go Vertical

October 21, 2004, Trends

itemTaking Telco Innovation To The Next Level

October 7, 2004, Trends

itemFirms Confront Growing Innovation Demand

June 30, 2004, Trends

itemNetworked Innovation Drives Manufacturers' Profit

June 24, 2004, Best Practices

itemInnovation Networks

June 17, 2004, Forrester Big Idea

itemCIOs: Break The ‘IT Isn't Innovative' Stereotype

August 18, 2003, Brief

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