Executive Summary (This is a document excerpt)

A recent study of 960 global executives identified CRM and customer segmentation as two of the top five CEO tools to optimize business. However, lofty executive plans are often held captive to lowly customer data issues and time-consuming consolidation processes. Customer data integration (CDI) is a new category of software infrastructure that operationalizes the acquisition, distribution, and management of customer information. To assess the state of the CDI market and see how the vendors stack up, Forrester evaluated the strengths and weaknesses of top CDI vendors across 144 criteria. The result: an adolescent group of high-potential products with very different strengths. To pick the right product for the job, this report includes an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

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