(Length: 3 pages)

December 9, 2004

DoubleClick Exits Web Site Analytics

Omniture Reaps The Benefits As DoubleClick Sends Customers Its Way

by Bob Chatham

with Bruce D. Temkin, Elizabeth Backer


Executive Summary (This is a document excerpt)

DoubleClick announced this week it's getting out of the Web site analytics business and turning its users over to Omniture. While the move is a coup for Omniture, SiteAdvance users should negotiate to get a painless migration — or seek help from other vendors.

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Technology: Customer Experience, Customer Experience Management, Design & Usability Processes
Industry: Computer Software Industry, High-Tech
Geography: Asia Pacific, Europe, North America

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