March 17, 2005
Best And Worst Of Japanese Site Design, 2005
Forrester Applies Its Review Methodology To 16 Major Japanese Web Sites
by Ron Rogowski
with Harley Manning, Elizabeth Backer
Executive Summary (This is a document excerpt)
Using its recently updated Web Site Review methodology, Forrester evaluated the customer experience of 16 major Japanese sites — four each in the automotive, computer hardware, media, and travel industries. No site received a passing grade. Media sites performed the best, just outpacing travel sites, while automotive sites fared worst. To improve experiences for their online customers, firms need to adopt a service mentality that is appropriate for the medium, doesn't tolerate defects, and focuses on user behavior.
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TABLE OF CONTENTS |
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recommendations
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Forrester reviewed 16 Japanese sites: Asahi Shimbun, Chunichi Shimbun, H.I.S., Hitachi, Honda Motor, JTB, Matsushita-Denki, Mazda Motor, NEC, Nihon Keizai Shimbun, Nippon Travel Agency, Nissan Motor, Toshiba, Toyota Motor, and Yomiuri Shimbun. Related Research Documents
July 19, 2004, Forrester Big Idea
December 17, 2003, Report
September 9, 2003, Report |
How Usable Are Japanese Sites in 2005?
No Site Received A Passing GradeFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Thursday, December 17, 2009
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