(Length: 13 pages)
May 26, 2006
The Essentials Of Consumer-Driven Innovation
How The Internet Changes The Economics Of Consumer Innovation
with Carrie Johnson, Brian Tesch
Executive Summary (This is a document excerpt)
Internet technologies and Social Computing are changing the ways in which companies involve consumers in the creation of new products, services, and experiences, and Forrester calls this shift Consumer-Driven Innovation (updated from Consumer-Focused Innovation to reflect the central role that consumers play in the process). To thrive in the era of Consumer-Driven Innovation, companies need to master the tactics and tools across three disciplines: discovery, design, and deployment.
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recommendations
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Forrester interviewed nine vendor and user companies, including: Accenture, Acxiom, Information Resources, Inc., SAP, and UGS on topics dealing with Consumer-Driven Innovation. Related Research DocumentsFebruary 13, 2006, Forrester Big Idea March 16, 2005, Forrester Big Idea June 17, 2004, Forrester Big Idea |
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Original air date: Wednesday, January 24, 2007
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