January 6, 2005

More Consumers Pay For Online Content

Movies And Music Draw The Most Interest

by Josh Bernoff

with Chris Charron, Sally M. Cohen

Executive Summary (This is a document excerpt)

Purchasing online content is on the rise: more than one-fifth of online consumers purchase online content and more than two-thirds watch videos or listen to audio over the Internet. The most popular video genres include movie trailers and news videos, while Internet radio and music downloads lead the audio list. Consumers are more willing to pay for conventionally downloaded music and movies, but resist paying for streaming media like travel videos and weather broadcasts.

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