March 22, 2005

Where Should I Print My Digital Photos?

The Evolving European Digital Photo Ecosystem

by Paul Jackson, Iris Cremers

with Jaap Favier

Executive Summary (This is a document excerpt)

Digital still cameras have been a huge hit with consumers over the past two years. But these devices aren't just straight replacements for the old analog cameras — owning one alters consumer attitudes to taking, storing, and printing photos. Consumers will gravitate to new flexible services for digital photo printing — at home, in a print shop, or ordered online. The option they choose depends largely on their technical confidence and need for immediate results.

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