Executive Summary (This is a document excerpt)

Life sciences marketers are hopeful that eDetailing — industry-created online promotional programs that seek to inform medical professionals about drugs, devices, or disease states — will help maintain influence on busy physicians in an era of regulatory scrutiny and sales budget crunches. To assess the state of the eDetailing market and see how the vendors stack up against each other, Forrester evaluated the strengths and weaknesses of top eDetailing vendors across 35 criteria. The result: Medsite and Graphic Details lead the field with a strong analytics foundation, solid production value, and clear strategies for continued growth and differentiation. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

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