Executive Summary (This is a document excerpt)

Today, Procter & Gamble (P&G) announced a deal to buy Gillette for a premium $54 billion in stock. This deal will shake up the industry and, more specifically, CPG manufacturers' IT departments, as these firms unite their strong commitment to technology innovation. Forrester expects that more consumer goods CEOs will pay attention to how IT can drive business innovation, boosting their firms' use of promising consumer and supply chain technologies. Watch for more consumer goods executives to demand that new tech initiatives contribute to product, service, and process innovation.