September 15, 2005

Musical Youth: Still Stealing, But Also Buying

File Sharing Is Down, Legal Music Downloading And CD Exchange Are Up

This is the fifth document in the "Young Consumers And Technology" series.

by Ted Schadler

with Josh Bernoff, Sally M. Cohen, Jennifer Joseph

Executive Summary (This is a document excerpt)

Forrester's recent survey of 5,216 online youth reveals that one in five online youth now buy music downloads — and that song sharing is as popular as ever. Though online file-sharing is down since 2003, CD exchange, email, blogs, and local networks bring the song-sharing total to 50% of online youth. Song buyers who also share music spend more on music than any other group — three times as much as those who avoid digital music altogether. These "Promoters" are also more connected and believe themselves to be better style setters than others.

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