July 29, 2005

Young Consumers Love Their Devices

PCs Lead The "Can't Live Without" List, But MP3 Players Top The Wish List

This is the first document in the "Young Consumers And Technology" series.

by Ted Schadler

with Sally M. Cohen

Executive Summary (This is a document excerpt)

Forrester recently conducted an online study of young consumers. The survey reveals that consumers between the ages of 12 and 17 are much more likely than adults to own MP3 players, video game consoles, and DVD recorders — and 25% of young consumers say they plan to buy an MP3 player in the next 12 months. More than one in four young consumers can't live without their PC — almost twice as many as those who can't live without their mobile phone.

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