(Length: 4 pages)

February 24, 2005

Where To Get Help With Persona Projects

Forrester Identifies 20 Vendors With Significant Persona Experience

by Harley Manning

with Bruce D. Temkin, Elizabeth Backer, Michelle Amato


Executive Summary (This is a document excerpt)

A survey of user experience vendors uncovered 20 firms that have significant experience creating personas and conducting ethnographic research — especially for the financial services, healthcare/life sciences, and retail industries. Companies stymied by a shortfall of persona creation expertise can seek help from these specialists.

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Analyst: Harley Manning
Technology: Customer Experience, Customer Experience Management, Design & Usability Processes, IT Services, Systems Integration, Web Site Design
Geography: Asia Pacific, Europe, North America

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