February 24, 2005
Where To Get Help With Persona Projects
Forrester Identifies 20 Vendors With Significant Persona Experience
with Bruce D. Temkin, Elizabeth Backer, Michelle Amato
Executive Summary (This is a document excerpt)
A survey of user experience vendors uncovered 20 firms that have significant experience creating personas and conducting ethnographic research — especially for the financial services, healthcare/life sciences, and retail industries. Companies stymied by a shortfall of persona creation expertise can seek help from these specialists.
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