Length: 11 pages
March 21, 2005The Future Of Digital Audio
Subscriptions, Ad Targeting, And On-Demand Will Liberate Digital Audio
by Ted Schadler
This is a document excerptEXECUTIVE SUMMARY
New digital audio services like satellite radio, online radio, HD radio, and podcasting with new subscription and data service business models are changing the way consumers listen to radio. All four digital audio markets will grow steadily — by 2010, 20.1 million households will listen to satellite radio and 12.3 million households will synchronize podcasts to their MP3 players. Broadcasters and music labels must learn to deal with this new, fragmented audience. The keys to success will be subscriptions, ad targeting, and monetizing the many ways that digital audio will be consumed.
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Forrester interviewed eight companies, including: AOL, Clear Channel, iBiquity, Infinity Broadcasting, Ronning Lipset Radio, Sirius Satellite Radio, XM Satellite Radio, and Yahoo!. Related Research DocumentsJune 29, 2004 Data Overview January, 28, 2004 Brief August 25, 2003 Report |
Digital Technologies Change The Audio Landscape
New Listening Behavior Enables New Business ModelsFind Documents In Related Categories |
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