(Length: 13 pages)
January 31, 2006
Who's Winning And Losing Mobile Subscribers
Verizon Wireless Is The Beneficiary Of Cingular's Churn
This is the final document in the "State Of Mobile 2005" series.
with Chris Charron, Sally M. Cohen, Remy Fiorentino, Tenley McHarg
Executive Summary (This is a document excerpt)
More than one in four of last year's mobile households dumped its carrier — 24% switched to another provider, while 5% gave up their mobile service altogether. Movement among subscribers is not evenly distributed: Verizon Wireless gained most at Cingular's expense, while Verizon lost subscribers disproportionately to T-Mobile and Nextel. And carriers should brace themselves for more bad news: Those customers who plan to switch are among the most valuable — they pay 20% more for service and are more avid users of revenue-generating applications like picture messaging and ring tones.
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We drew from Forrester's Consumer Technographics® 2004 and 2005 North American Benchmark Studies and performed longitudinal analysis on the set of common respondents to these studies. We also used Forrester's Consumer Technographics Q2 2005 North American Survey. Related Research Documents
May 26, 2005, Trends
May 5, 2005, Trends
March 22, 2005, Trends |
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