March 23, 2005

Innovation And Investments Boost Italian Broadband

This is the fifth document in the "European Broadband Market Update" series.

by Niek van Veen, Lars Godell

with Jaap Favier

Executive Summary (This is a document excerpt)

Italy's days as a broadband laggard are over. Broadband adoption grew more than 100% last year to reach almost 20% of all Italian households — on a par with the Western European average. Telecom Italia (TI) is an overwhelming force in Italy, with more than two-thirds of the retail broadband market. Why? Infrastructure competition is limited, alternative retail providers like Wind and Tiscali are struggling, and TI has put broadband at the core of its successful customer win-back strategy. The combination of innovation around access pricing and service bundling and billions in planned broadband investments from TI, regional service provider FASTWEB, and the Italian government will drive widespread broadband adoption. The result: 40% of all Italian households will have broadband by the end of the decade. ADSL will continue to dominate the Italian market, with a 94% share in 2010.

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