(Length: 10 pages)
This is a Consumer Technographics document

May 5, 2005

Cord-Cutting Reaches One In 20 Mobile Households

This is the second document in the "State Of Mobile 2005" series.

by Charles S. Golvin

with Chris Charron, Sally M. Cohen


Executive Summary (This is a document excerpt)

Cord-cutting — the practice of giving up a fixed phone line in favor of exclusive use of a wirelessphone — increased 20% in 2004, and for every current cord-cutter, there are two more mobile users who plan to join their ranks in the future. Those without a landline are younger and more likely to be single, but they spend heavily on wireless — twice as much of their annual income goes to their cellular provider compared with the average mobile household. While these users are unlikely to come back to their local telcos in the future, there is a modicum of good news for incumbents: Enthusiasm among future cord-cutters has waned slightly.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemMobile Households Without A Landline Like The Value

itemCord-Cutters Aren't Coming Back To Telcos Anytime Soon

itemThe Cord-Cutting Forecast: Actions Still Speak Louder Than Words

We drew from Forrester's Consumer Technographics® December 2004 North American Study and Forrester's Consumer Technographics® 2004 North American Benchmark Study. To provide longitudinal analysis, we also used Forrester's Consumer Technographics® Q4 2003 North American Study.

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Analyst: Charles S. Golvin
Technology: Mobile Services, Telecommunications Services, Voice Services
Industry: Consumer Technology
Geography: North America

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