Length: 23 pages
May 2, 2005US Online Marketing Forecast: 2005 To 2010
Dollars Will Follow Consumers Online, Driving Spending To $26 Billion By 2010
by Charlene Li, Shar VanBoskirk
This is a document excerptEXECUTIVE SUMMARY
Consumer broadband adoption has made the Internet a pervasive influence in users' lives. Marketers have responded by pushing more of their budgets online, especially into search advertising, display ads, and rich media TV-style ads. The $26 billion that marketers will spend in 2010 in online display ads, email, search, and classified ads will represent 8% of all advertising spending — rivaling spending on cable/satellite TV and radio. Almost half of all marketers plan to increase online ad spending by decreasing spending in other channels.
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WHAT IT MEANS
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Forrester conducted an online survey of 99 leading marketers, as well as interviewing 20 vendor and user companies. We also spoke in depth to the four large online portals: AOL, Google, MSN, and Yahoo!. Related Research DocumentsFebruary 7, 2005, Market Overview December 23, 2004, Market Overview
October 31, 2003, Report |
Marketers Raise Budgets, Hopes For Online Ads
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