May 2, 2005
US Online Marketing Forecast: 2005 To 2010
Dollars Will Follow Consumers Online, Driving Spending To $26 Billion By 2010
by Charlene Li, Shar VanBoskirk
with Chris Charron, Jennifer Joseph, Sally M. Cohen
Executive Summary (This is a document excerpt)
Consumer broadband adoption has made the Internet a pervasive influence in users' lives. Marketers have responded by pushing more of their budgets online, especially into search advertising, display ads, and rich media TV-style ads. The $26 billion that marketers will spend in 2010 in online display ads, email, search, and classified ads will represent 8% of all advertising spending — rivaling spending on cable/satellite TV and radio. Almost half of all marketers plan to increase online ad spending by decreasing spending in other channels.
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WHAT IT MEANS
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Forrester conducted an online survey of 99 leading marketers, as well as interviewing 20 vendor and user companies. We also spoke in depth to the four large online portals: AOL, Google, MSN, and Yahoo!. Related Research DocumentsFebruary 7, 2005, Market Overview December 23, 2004, Market Overview
October 31, 2003, Report |
Marketers Raise Budgets, Hopes For Online Ads
Media Time And Shopping Habits Move OnlineFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Thursday, June 05, 2008
Special Features
4 Forecasts
Research on future technology trends or innovation
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