Length: 23 pages  
May 2, 2005
US Online Marketing Forecast: 2005 To 2010
Dollars Will Follow Consumers Online, Driving Spending To $26 Billion By 2010
by Charlene Li, Shar VanBoskirk
with Chris Charron, Jennifer Joseph, Sally M. Cohen

This is a document excerptEXECUTIVE SUMMARY

Consumer broadband adoption has made the Internet a pervasive influence in users' lives. Marketers have responded by pushing more of their budgets online, especially into search advertising, display ads, and rich media TV-style ads. The $26 billion that marketers will spend in 2010 in online display ads, email, search, and classified ads will represent 8% of all advertising spending — rivaling spending on cable/satellite TV and radio. Almost half of all marketers plan to increase online ad spending by decreasing spending in other channels.

TABLE OF CONTENTS

NOTES & RESOURCES

itemMarketers Raise Budgets, Hopes For Online Ads

itemMedia Time And Shopping Habits Move Online

itemSearch Pushes Online Ad Spending To $26 Billion

itemDisplay Advertising Reaches $8 Billion By 2010

itemSearch Marketing Keeps Rolling Along

itemA Good Economy, Jobs Power Online Classifieds

itemEmail Marketing Fees Will Dip In 2008, Then Level Off

WHAT IT MEANS

itemOnline Advertising Remakes Offline Marketing Practices

itemSupplemental Material

Forrester conducted an online survey of 99 leading marketers, as well as interviewing 20 vendor and user companies. We also spoke in depth to the four large online portals: AOL, Google, MSN, and Yahoo!.

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itemWhat Next For TV Advertising?

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itemSearching For Digital Marketing's Growth

October 31, 2003, Report

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: Charlene Li, Shar VanBoskirk
Technology: Interactive Marketing, IT Adoption, IT Spending & Budgeting, Marketing & Advertising
Industry: eBusiness/eCommerce, eBusiness/eCommerce Forecasts
Special Feature: Forecasts
Geography: North America

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Special Features

4 Forecasts

Research on future technology trends or innovation

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