Length: 3 pages  
Paul Jackson May 23, 2005
Nintendo Revolution: Quiet But Determined
Can Nintendo's Pure Gaming Ethos Keep Its Home Console Ambitions Alive?
This is the third document in our "Next-Generation Consoles" series.
by Paul Jackson
with Ted Schadler

This is a document excerptEXECUTIVE SUMMARY

Though light on technical and business model details, Nintendo's announcement of its next-generation Revolution video game console in Los Angeles last week offers tantalizing insight into where the Kyoto giant is heading. Pure fun games, a focus on new gamers, and downloadable game title distribution show a company that is serious about helping consumers have fun. But in the coming battle with Sony and Microsoft for next-generation game consoles, Nintendo needs to coolly evaluate where its future lies — even if that means getting out of the home console hardware business to focus on game titles and experiences.

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Analyst: Paul Jackson
Industry: Consumer Technology Adoption, Gaming, Media & Entertainment
Geography: Asia Pacific, Europe, North America

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