Executive Summary (This is a document excerpt)

Hosted apps are changing the way firms think about software, providing a lower-risk, lower-upfront-cost alternative to on-premise apps. Software-as-a-service probably won't bring an end to the days of multimillion-dollar, big-bang app deployments, but it's stealing market share from licensed vendors, particularly in the midmarket. Sales force automation (SFA) is one of the areas taking off most quickly, as sales executives demand easy-to-use, flexible solutions that don't require IT support. Firms looking for hosted SFA should find the solution whose strengths best align with business processes and user needs by using the attached tool.

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