Executive Summary (This is a document excerpt)

Forrester spoke with Roger Holstein, CEO of WebMD Health, to learn how the company plans to monetize its recently announced acquisition of HealthShare Technology. Holstein sees great potential in taking a "content-neutral position that allows us to help everyone — plans, providers, and consumers — benefit from quality insights." Buying HealthShare is a good first step to realizing that vision, but WebMD has some heavy lifting yet to do to make quality pay for its customers.

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