Length: 12 pages  
Nate L. Root January 13, 2006
The Forrester Wave™: Web Analytics, Q1 2006
Coremetrics, Omniture, Visual Sciences, and WebTrends Lead In Our Product Evaluation
by Nate L. Root
with Bob Chatham, Caroline L. Carney

This is a document excerptEXECUTIVE SUMMARY

The hub of firms' online marketing strategies, Web analytics is now expanding to handle other analysis tasks and customer data sources. To assess the state of the Web analytics market and see how the vendors stack up, Forrester evaluated the strengths and weaknesses of top Web analytics vendors across 106 criteria. The result: offerings from Coremetrics, Omniture, Visual Sciences, and WebTrends are best suited for large-site deployments. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.

TABLE OF CONTENTS

NOTES & RESOURCES

itemWeb Analytics Grows Up — And Out

itemToo Many Vendors Make "Shortlist" An Oxymoron

itemWeb Analytics Evaluation Overview

itemEvaluation Criteria

itemEvaluation Methodology

itemEvaluated Vendors

itemFour Leaders, Four Different Reasons

itemVendor Profiles

itemLeaders

itemStrong Performers

itemContenders

itemSupplemental Material

Forrester evaluated these products in September 2005, conducted an online survey of 82 Web analytics users, and interviewed 53 vendor and user companies, including: Coremetrics, IBM SurfAid, NetRatings, Omniture, SPSS, Sane Solutions, Visual Sciences, WebSideStory, and WebTrends.

Related Research Documents

itemGoogle Analytics Wags The Long Tail

November 18, 2005, Quick Take

itemWeb Analytics Is Becoming Customer Analytics

June 30, 2005, Trends

itemHow Web Analytics Buyers Structure Contracts

June 23, 2005, Trends

itemWhat's On Web Analytics Users' Minds?

May 12, 2005, Trends

Find Documents In Related Categories
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Technology: Customer Experience, Customer Experience Management, Design & Usability Processes
Geography: Asia Pacific, Europe, North America
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