May 26, 2005
The North American Consumer: Online Retail Update
Consumer Technographics North America
with Charles P. Wilson, Sean Meyer
Executive Summary (This is a document excerpt)
This Data Overview is a graphical analysis of Forrester's Consumer Technographics® December 2004 North American Study. During the end of 2004, more consumers than ever used the Web, and 69% of online households made a purchase online. While even a few years ago, only the most technologically advanced consumers shopped online, today's consumers are far savvier and weave in and out of channels to research and buy products.
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Consumers Use Multiple Channels While Shopping
Web Buyers Are An Online Majority Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, March 18, 2009
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