(Length: 2 pages)

March 30, 2005

Francisco Partners Buys WebTrends: A High-IQ Deal

The Birth Of An Online Marketing And Analytics Suite

by Bob Chatham

with Nate L. Root, Elizabeth Backer


Executive Summary (This is a document excerpt)

On March 28, private-equity firm Francisco Partners purchased NetIQ's WebTrends division for $94 million in cash. Forrester's take? The investors, backed by a $2.5 billion fund, got a great deal — and now they've got the perfect opportunity to turn WebTrends into an online marketing and analytics powerhouse. Their next moves should be to acquire firms in adjacent markets, grow WebTrends' global presence, and then clean up in the public markets in three years.

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Technology: B2B Sales & Marketing, Customer Experience, Customer Experience Management, Design & Usability Processes, Mergers & Acquisitions, Technology Vendor Alliances & Partnerships
Industry: Computer Software Industry, High-Tech, Tech Sector Economics
Geography: Asia Pacific, Europe, North America

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