(Length: 13 pages)
October 5, 2005
B2C Email Marketing In Europe: 2004 To 2010
Drivers Of The European B2C Email Marketing Space
by Fiona McDonnell
with Jaap Favier, Michèle Bouquet
Executive Summary (This is a document excerpt)
The market for email services in Europe will more than double in the next five years to €1.25 billion, as more consumers go online — and, in particular, as they upgrade to broadband and become more receptive to content-rich emails. Marketers will also drive the market to further develop the sophistication of this two-way channel. Vendors and brands will work more closely to find a place in the discerning consumer's inbox.
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WHAT IT MEANS
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Forrester interviewed nine vendors, including: Bigfoot Interactive, Critical Path, Digital Impact, DoubleClick, e-Dialog, and Responsys. Related Research Documents
May 2, 2005, Trends
December 21, 2004, Market Overview
June 30, 2004, Tech Choices |
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