October 4, 2005
Getting Retailers Started With A Loyalty Program
How To Make The Right Organizational And Technology Decisions
with Charles P. Wilson, Brian Tesch
Executive Summary (This is a document excerpt)
When done right, a loyalty program serves as a means to capture insight that is vital to understanding customers and increasing their loyalty. However, not all retailers need a loyalty program to create loyalty. Before deciding if such a program is right for them, retailers should analyze their product mix and customer knowledge needs. Those that should have a loyalty program will find a fragmented but flexible technology landscape. A retailer's customer information, internal resources, and cost tolerance will ultimately dictate its technology purchase decisions.
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WHAT IT MEANS
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Forrester interviewed 17 vendor and user companies, including: Carlson Marketing Group, Circuit City Stores, Frequency Marketing, Gap, Hallmark, Loyalty Lab, Loyalty Management Group Canada, Loyalty Matrix, Maritz, Newegg.com, and Smith & Hawken. Related Research Documents
March 30, 2005, Trends
March 8, 2005, Market Overview
February 24, 2005, Trends |
Retailers Underwhelm Customers With Loyalty Efforts
What Determines The Need For A Loyalty Program?Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Wednesday, March 18, 2009
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