Length: 6 pages  
Nate L. Root April 11, 2005
What's So Cool About Google Maps?
Rich Interface Technology And User-Centered Design Put Google's UI On Top
by Nate L. Root
with Bob Chatham, Harley Manning, Elizabeth Backer

This is a document excerptEXECUTIVE SUMMARY

Google Maps elicits a visceral response in many new users: "I'm never using MapQuest again." However, customers' perceptions that Google Maps is more accurate than MapQuest or Yahoo! Maps are flat-out incorrect: All three online mapping sites get data from the same source. So if the data is the same and you count out silly things like brand affinity, what is it that makes customers feel all warm and fuzzy about Google Maps? A user interface that treats them with a little respect.

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Technology: Customer Experience, Enterprise Portals & Search, Human Capital Management, Information & Knowledge Management, IT Management, Web Site Design
Industry: Consumer Portals & Search, Consumer Technology Adoption
Geography: Asia Pacific, Europe, North America
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