June 16, 2005

Europe's Mobile Consumer

Consumer Technographics Europe

by Christof Herzog, Ph.D.

with Reineke Reitsma, Michelle de Lussanet

Executive Summary (This is a document excerpt)

This Data Overview is a graphical analysis of Forrester's Consumer Technographics Q4 2004 European Study. We focus on mobile phone users' behavior, mobile ownership, mobile features, and mobile services. We also uncovered the following insights: Mobile penetration has reached a high level of saturation; basic phone features are common; SMS text messaging remains the most used mobile service; and users aren't yet ready to adopt advanced mobile services, such as the mobile Internet and video messaging.

Buy Risk-Free

Download and print PDF immediately. Price: US $1749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.