Executive Summary (This is a document excerpt)

Raising Web Site Review scores improves site business results. To estimate how much any given site will improve, it's necessary to understand the site's business goals, the number and severity of its flaws, and where the flaws occur along the paths of target users. Although most sites have many flaws — as evidenced by overall low scores — every one of the 25 tests in our updated methodology was passed by some of the sites we recently graded.

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