(Length: 7 pages)

Executive Summary (This is a document excerpt)

Though the Internet gender gap is disappearing — female consumers are catching up to their male counterparts in online media consumption, purchasing behavior, and device ownership — differences in how men and women use technology die hard. On these ever-leveling playing fields of consumer technology and the Internet, gender roles persist: Men engage in financial activities, watch more TV, and spend more online; women keep in touch and shop over the Net.