August 17, 2005

Men Are From CNET, Women Are From iVillage

Gender Roles Persist Even As The Technology Adoption Gap Closes

This is the first document in the "Consumer Technology Profiles, 2005" series.

by Jim Nail

with Sally M. Cohen

Executive Summary (This is a document excerpt)

Though the Internet gender gap is disappearing — female consumers are catching up to their male counterparts in online media consumption, purchasing behavior, and device ownership — differences in how men and women use technology die hard. On these ever-leveling playing fields of consumer technology and the Internet, gender roles persist: Men engage in financial activities, watch more TV, and spend more online; women keep in touch and shop over the Net.

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