(Length: 28 pages)
This is a Consumer Technographics document

July 29, 2005

The State Of Consumers And Technology: Benchmark 2005

Consumer Technographics North America

by Ted Schadler, Charles S. Golvin

with Jed Kolko, Sally M. Cohen, Tenley McHarg

Executive Summary (This is a document excerpt)

This Data Overview is a graphical analysis of Forrester's Consumer Technographics® 2005 North American Benchmark Study. It is our annual guide to technology adoption and forecasts, device ownership, and online behavior based on a mail survey of 68,664 households.

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TABLE OF CONTENTS

itemConsumers' Attitude Toward Technology Governs Their Actions

itemThe Five-Year Forecast For Devices And Access

itemTechnology Attitude Determines Technology's Role

itemBroadband Moves Further Into The Mainstream

itemHome Networks Fuel Digital Home Activities

itemOnline Activities: Broadband Changes The Mix

itemThe PC Market: Broadband Drives PC Entertainment

item2004 Was A Banner Year For Device Adoption

itemDigital Cable And Satellite TV Fight For Share

itemWireless: Mobile Data Services Catch On

itemTelecommunications: Wireless Replaces Local Lines

itemMedia: Nomadic Networkers Watch Less TV

itemSearch Marketing Reaches Broadband Households

itemFinance: Online Transactions Are Still Cutting-Edge

itemRetail: Online Shopping Continues To Grow

itemAuto And Travel: Tech Optimism Goes With Luxury

itemHealthcare: Tech Optimists Get More Help Online

itemeGovernment And Public Policy: The Digital Divide

itemTechnology And The Canadian Consumer

itemUsing The Data: 68,664 Households And 347 Consumer Brands

itemSupplemental Material

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Analyst: Charles S. Golvin, Ted Schadler
Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Consumer Technology, eBusiness/eCommerce Adoption
Geography: North America
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