December 7, 2005

Asian And African Americans Embrace Technology

Ethnic Groups Share Technology Optimism, Diverge On Adoption

This is the final document in the "Consumer Technology Profiles, 2005" series.

by Peter Kim

with Sally M. Cohen, Jennifer Joseph

Executive Summary (This is a document excerpt)

Technology adoption is growing across an increasingly ethnically diverse US. But different ethnic groups incorporate technology into their media, entertainment, and communication habits in different ways. Asian Americans — typical technology optimists and early adopters — incorporate the Internet and consumer devices more heavily for productivity and connecting with others, while African Americans typically expand their entertainment and educational options.

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