May 17, 2005

Trends In Researching And Applying For Financial Products Online

This is the first document in the "Online Research And Application" series.

by Ron Shevlin

with Catherine Graeber, Adele Sage

Executive Summary (This is a document excerpt)

Researching and applying for financial products online increased in 2004 over 2003, driven by increased activity by Gen X and Gen Y consumers. Credit cards continue to be the most frequently researched and applied for product online.

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