July 5, 2005
Podcasting For Marketers
How Marketers Can Harness This Emerging Medium
by Fiona McDonnell
with Ted Schadler, Jaap Favier, Manuela Neurauter
Executive Summary (This is a document excerpt)
Podcasting, the latest addition to on-demand media, has attracted the attention of both tech-savvy young early adopters and innovative brands seeking to create some buzz while the phenomenon is still new. As both consumers and organizations begin to create podcasts, the market will segment based on content. Successful brands will provide engaging, relevant, valuable content along with a simplified user experience.
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RECOMMENDATIONS
WHAT IT MEANS
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Forrester interviewed companies, including: AdBrite, BBC, Odeo, Pod1, Publicis Groupe, Qi, The Podcast Network, Virgin Radio Related Research Documents
May 5, 2005, Trends March 21, 2005, Trends |
Consumers Have The Tools And Appetite For Podcasting
Potential European Podcast Consumers Are Young Early AdoptersFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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