(Length: 15 pages)July 5, 2005 Podcasting For MarketersHow Marketers Can Harness This Emerging Mediumby Fiona McDonnell with Ted Schadler, Jaap Favier, Manuela Neurauter Executive Summary (This is a document excerpt)Podcasting, the latest addition to on-demand media, has attracted the attention of both tech-savvy young early adopters and innovative brands seeking to create some buzz while the phenomenon is still new. As both consumers and organizations begin to create podcasts, the market will segment based on content. Successful brands will provide engaging, relevant, valuable content along with a simplified user experience.
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