May 23, 2005

The Low Countries' Broadband Split

The Netherlands Will Outpace Belgium In Broadband Adoption

This is the seventh document in the "European Broadband Market Update" series.

by Niek van Veen, Lars Godell

with Jaap Favier

Executive Summary (This is a document excerpt)

The Low Countries are Europe's broadband leaders. At the end of 2004, almost one-third of households had broadband in the Netherlands and Belgium. But differences in PC and online penetration, market competitiveness, and competitive focus predict a two-speed future for both countries. The rest of Europe can learn from KPN's cheap, asset-light triple-play and ADSL2+ strategies and its stark contrast to Belgacom's expensive VDSL and triple-play strategies. The Dutch broadband market will end the decade in the No.1 spot in Europe, with 54% of all households having broadband. Belgium will fall back, ending the decade at 44% broadband penetration. Dominant ADSL will keep its market share steady at 60% throughout the decade.

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