October 13, 2005

How Youth Communicate

Via Diverse Electronic Channels, But For Many Situations In-Person Reigns

This is the sixth document in the "Young Consumers And Technology" series.

by Charles S. Golvin

with Chris Charron, Sally M. Cohen, Tenley McHarg, Remy Fiorentino

Executive Summary (This is a document excerpt)

Adults have long claimed that youth speak a different language. Whatever they speak, today's North American online young consumers age 12 to 21 communicate in a wide variety of ways. An overwhelming 95% use instant messaging (IM), own their own mobile phone, or have a broadband connection at home, and more than one-third have all three. Compared with adults, these young consumers exhibit starkly different behaviors and attitudes about mobile phones. But younger Internet users are not purely enamored with the virtual — in most cases they prefer face-to-face communications to IM, email, phone calls, and text messaging.

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