January 10, 2006
The Forrester Wave™: Database Marketing Service Providers, Q1 2006
Analytics Propel Epsilon, Merkle, and Allant To The Top Of Our Evaluation
by Eric Schmitt
with Elana Anderson, Chris Charron, Jennifer Joseph, Sally M. Cohen
Executive Summary (This is a document excerpt)
Firms hire database marketing service providers to manage, cleanse, and integrate customer data. In many cases, they also pay for marketing operations, analytical services, and strategy support. To assess the state of the market and see how the leading outsourcers stack up against one another, Forrester evaluated the strengths and weaknesses of top database marketing service providers across 125 criteria. The result: Epsilon is in the sweet spot of market demand. The Allant Group and Merkle aren't far behind, thanks in large part to their analytically led service models. Included in this report is an interactive vendor comparison tool that provides detailed product evaluations and customizable rankings.
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TABLE OF CONTENTS |
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Recommendations
What It Means
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Forrester conducted evaluations in late 2005. In addition and surveys and interviews with the providers themselves, we electronically surveyed roughly 200 firms that outsource a marketing database. We also conducted more than 75 phone interviews with customers and experts. Related Research Documents
July 18, 2005, Trends
September 28, 2004, Market Overview
June 10, 2003, Brief
April 18, 2003, Brief
March 14, 2003, Brief |
Why Firms Outsource Database Marketing 
Demand For Services Is Still GrowingFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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View vendor summaries for: Acxiom, Allant Group, BeNOW, Donnelley Marketing Group, Epsilon, Experian, Harte-Hanks, KnowledgeBase Marketing, Merkle, and Targetbase
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Ratings and Comments
Rating:
  out of 10based on 2 ratings across all roles. |
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