(Length: 3 pages)
June 10, 2005
E*TRADE Mortgage: A Case Study In Chat
with Ron Shevlin, Peter Hult
Executive Summary (This is a document excerpt)
E*TRADE Mortgage has figured out how to make online chat work for its business. Inviting site visitors to chat online has resulted in higher-value chat sessions, higher customer satisfaction scores, and incremental sales from higher application and loan booking rates.
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Archived Teleconference:
Ten Tactics To Help Reduce Application Abandonment
Original air date: Tuesday, June 30, 2009
Original air date: Tuesday, June 30, 2009
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