July 12, 2005

Pharma: Use Scenario Design To Rekindle Intranet Portals

by Laura Ramos

with Bradford J. Holmes

Executive Summary (This is a document excerpt)

Trying to meet the disparate and conflicting needs of thousands of employees, pharma firms deal with portal design from either a broad, corporate view or a narrow, departmental focus. The result? Portal projects that wander off course and fail to give users a reason to login. Instead, Forrester recommends using Scenario Design — a practice based on the simple precept that a portal's effectiveness can best be judged by the extent to which it enables users to achieve their goals. For pharma, that means helping employees accomplish tasks that are core to industry success, such as speeding up new drug compound invention or reducing regulatory and safety risks.

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