July 29, 2005

Entertainment Grabs Youths' Online Time

Gaming Sites Get The Greatest Play With Consumers

This is the second document in the "Young Consumers And Technology" series.

by Maribel D. Lopez

with Ted Schadler, Jennifer Joseph, Sally M. Cohen

Executive Summary (This is a document excerpt)

Young consumers between the ages of 12 and 17 are online daily both inside and outside their homes. On average, these young consumers spend almost 11 hours per week online. What are they doing? These consumers are hooked on gaming, music, and movie sites.

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