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(Length: 5 pages)
August 2, 2005 Getting Real About PodcastingPodcasting Is An Internet Radio Feature — Not A New Marketby Ted Schadler with Josh Bernoff Executive Summary (This is a document excerpt)Podcasts give consumers on-demand control over Internet radio. This power shift has fueled a frenzy of podcast creation and consumption that threatens to swamp the simple reality: Podcasting is just a way to extend the reach of Internet radio. Understanding this will help podcast creators, distributors, and advertisers plot a strategy: Begin with Internet radio before jumping into podcasting, adapt radio advertising models, and charge for copy-protect premium programming. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
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Archived Teleconference:
How SaaS Able Are Content, Collaboration, And Data Software Categories?
Original air date: Thursday, August 06, 2009
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