(Length: 5 pages)

Executive Summary (This is a document excerpt)

Podcasts give consumers on-demand control over Internet radio. This power shift has fueled a frenzy of podcast creation and consumption that threatens to swamp the simple reality: Podcasting is just a way to extend the reach of Internet radio. Understanding this will help podcast creators, distributors, and advertisers plot a strategy: Begin with Internet radio before jumping into podcasting, adapt radio advertising models, and charge for copy-protect premium programming.

Buy Risk-Free

Download and print PDF immediately. Price: US $279

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.