Forrester: - Making Leaders Successful Every Day

Firms managing multiple Web sites around the globe are often unaware of how much it's costing them to translate content for local audiences. Beyond per-word translation costs, firms incur hidden costs in the form of process inefficiencies, marketing inconsistencies, and go-to-market delays. To reduce these costs, firms should centralize their translation management efforts, build an institutional memory of past translations, and squeeze manual steps out of their translation processes.