August 8, 2005

Who Researches And Applies For Insurance Online?

This is the first document in the "Finding Online Insurance Buyers" series.

by Bruce D. Temkin

with Peter Hult, Allison Corbett

Executive Summary (This is a document excerpt)

We examined responses from more than 60,000 US households to identify how consumers use the Internet to research and apply for life insurance and auto insurance. Some of our findings: Consumers who research online but apply offline, are the youngest and have the highest income; consumers who research and apply online are most likely to be in the South Atlantic region of the country; and the segment of consumers who don't use the Internet to research or apply contains the lowest percentage of Blacks, Asians, and Hispanics.

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