|
(Length: 15 pages)
October 4, 2005 Smarter Stores: Are We There Yet?Retailers Reach Version 2.1, But There's Still Progress To Be Madeby Nikki Baird, Tamara Mendelsohn with Carrie Johnson, Brian Tesch Executive Summary (This is a document excerpt)Back in 2002, Forrester made some predictions about the future of retail stores based on technology and consumer trends at the time. Since then, technology advances and consumer shifts have guided retail budgets, and three years later, we're evaluating our progress on the road to building smarter stores. Our overall take? While some initial progress has been made through broadband adoption, point-of-sale (POS) upgrades, and the emergence of in-store media, there is still a ways to go. We expect the next phase of smarter store progress to center around creating a more dynamic, relevant shopping experience. Buy Risk-FreeDownload and print PDF immediately. Price: US $499 Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase. Already a Forrester Client?
|
Archived Teleconference:
Trends 2007: Retail IT
Original air date: Friday, January 12, 2007
|
||||||||||||||||||||
|
| |||||||||||||||||||||