October 4, 2005

Smarter Stores: Are We There Yet?

Retailers Reach Version 2.1, But There's Still Progress To Be Made

by Nikki Baird, Tamara Mendelsohn

with Carrie Johnson, Brian Tesch

Executive Summary (This is a document excerpt)

Back in 2002, Forrester made some predictions about the future of retail stores based on technology and consumer trends at the time. Since then, technology advances and consumer shifts have guided retail budgets, and three years later, we're evaluating our progress on the road to building smarter stores. Our overall take? While some initial progress has been made through broadband adoption, point-of-sale (POS) upgrades, and the emergence of in-store media, there is still a ways to go. We expect the next phase of smarter store progress to center around creating a more dynamic, relevant shopping experience.

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